Rapper Jay-Z is at it again!!! As we all know he has been making some serious moves with his Roc Nation Sports Agency. Well he's on to his next client and this time it's NBA baller, Kevin Durant. Reportedly he's pretty close to signing the Oklahoma City Thunder star to his sports management agency Roc Nation Sports. According to ESPN.com, a trusted source reports that Durant already extended his contract with the OC Thunder back in 2010. This means that Roc Nation won’t be negotiating a new contract for him but I'm sure they're going to secure some pretty hefty endorsements to add to the deals he already has. Durant is already the face of several products like Nike, Sprint, and Gatorade. Roc Nation will also help to re-brand Durant and land him some more endorsement deals.
Durant’s former agent Rob Pelinka, the head of Landmark Sports Agency, released a statement that confirmed Durant’s decision to be without representation.
“We are honored and blessed to have worked on behalf of Kevin, for a brief period of time,” Pelinka said. “He is an amazing person and athlete, and we are proud of our work and service towards advancing his brand in a manner that reflects the mutual qualities we share with Kevin. We wish him nothing but success in his future endeavors.”
Roc Nation Sports has been on fire since launching back in April 2013. Before seeking Durant, RNS has already signed New York Yankees star Robinson Cano, New York Jets quarterback Geno Smith and WNBA star Skylar Diggins.
With Jay-Z behind Kevin Durant, he’s sure to be taken to the next level. He could even have a few modeling gigs lined up. #gotswag
Do you think it’s a good move for Kevin Durant to sign with Roc Nation Sports?
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